Shopping Basket Shopping Basket      Sign Up / Sign In     
ONLINE SALES: 250.758.4287  or  Toll Free 1.888.278.2202
*NOTE Book orders and questions can be emailed to
RETAIL STORE: 250.585.1549

KC Adams

KC Adams is an Indigenous (Cree/Ojibway) Winnipeg-based artist.

Perception: A Photo Series
Format: Hardcover
Text Content Territories: Indigenous Canadian; First Nations; Inuit; Métis;
Grade Levels: 9; 10; 11; 12;

Social action art in book form, Perception: A Photo Series encourages readers to look and then look again.

Tired of reading negative and disparaging remarks directed at Indigenous people of Winnipeg in the press and social media, artist KC Adams created a photo series that presented another perspective. Called “Perception Photo Series,” it confronted common stereotypes of First Nation, Inuit and Métis people to illustrate a more contemporary truthful story.

First appearing on billboards, in storefronts, in bus shelters, and projected onto Winnipeg’s downtown buildings, Adam’s stunning photographs now appear in her new book, Perception: A Photo Series. Meant to challenge the culture of apathy and willful ignorance about Indigenous issues, Adams hopes to unite readers in the fight against prejudice of all kinds.

"Indeed, the potential lasting impact of this collection can’t be underestimated; this is socially engaged art at its best." — Kirkus Reviews, March 2019

"KC Adams' Perception series challenges us to bridge thought and reality; emerging on the other side better having challenged ourselves to see Indigenous peoples for what they really are. We are grandparents, parents, children - and everything in between. As Adams shows through this incredible exhibition of faces and feelings, we are beautiful, whole, and complex peoples irreducible to stereotypes and slander." — Romeo Saganash (Cree, father, activist, and dreamer)

"KC Adams's Perception series absolutely captured the most devastating perceptions from the colonial mind, and the accompanying lack of knowledge about the truth of Canada's historical relationship to Indigenous Peoples. Succinctly and beautifully, KC transformed that narrative in this series. It is a prolific piece which will always be a source of inspiration for truth and reconciliation. It is unforgettable. Kichi miigwetch KC Adams!." — Tina Keeper, March 2019

"We hear the saying, “A picture can say a thousand words” quite often, but sometimes we don’t take the time to actually look at what we are seeing and what it is saying. Sometimes photographs are taken for fun, with no real meaning behind them. But there are times when a photograph is taken for a purpose, taken to deliver a message. KC Adams, with Perception, is doing just that. She is not only delivering a message, she is also making a statement in order to break down the racial prejudices and stereotypes towards the indigenous community in Canada.... From looking at the first picture that shows their reaction to what people think of them to looking at their second picture that shows their look of pure happiness coupled with their name, their tribes, and the words they would use to describe themselves is what is causing people to think twice, think differently, and spark conversation." — Leslie Trotter, NetGalley, March 2019

"I admire what KC Adams did when she kept hearing disparaging remarks and slurs against the Native peoples of Canada. As an indigenous person herself, she too, had been subjected to mistreatment and prejudice just be being someone who looks different. She was determined to find a way to get people's perceptions to change. The Native/indigenous people and their cultures were here to stay and non-Native people had to come to terms with and accept that. Adams choose to use her skill as a photographer as a catalyst to address the racism and prejudice head on.... She took a series of two photographs of the same person; one as she said a racist remark, the other as she said something positive about the person. She then put up these pictures as posters around municipal areas. The first picture was headlined with the slur said while filming it, the bottom said "Think again". The second picture (taken when she invoked a positive response in them) told who they were and some things about them. This photography series (now captured in her book Perceptions) helped people recognize their own reactions to Native peoples and realize that they were unfair and untrue.... I love when art is not only creative, but an agent for social change! Kudos, Ms. Adams! Well done!" — Kathy Fuchs, NetGalley, February 2019

"Perception is an impressive inside look into a living legend’s photography practice (I say this in no uncertain terms) and, more importantly, as Adams intended, a reminder to look past the hurt in search of a love that can bring us all home." — Lindsay Nixon, Editor-at-Large Canadian Art, author nîtisânak, Metonymy Press, March 2019

"This is an amazing portrayal of the indigenous community. The emotions displayed by each individual are clearly defined. I highly recommend this resource be placed in all libraries and used to dispel racism and discriminatory ideas." — Shelley Stefanowich, NetGalley, April 2019

Educator Information
For Grades 9-12 / Young Adults

Foreword by Katherena Vermette; Critical essay by Cathy Mattes

Caution: Mature subject matter/language in some instances as this book is dealing with stereotypes and prejudice.

Additional Information
120 pages | 6.75" x 9.00" | Hardcover | Foreward from Katherena Vermette

Authentic Canadian Content
Authentic Indigenous Text